The Lo Down
Predictive Donor Models
Most of us do not have endless resources to mail and/or meet with every prospective donor to our institution. Thus, strategically prioritizing resources to drive the greatest returns on investment (ROI) is essential for any institution's development program – and developing predictive donor models is the best solution to do so.
To Brand or Not to Brand?
As development and alumni relations professionals, we are often making decisions about whether to brand or not to brand annual funds, alumni associations, donor societies, major (homecoming/reunion) events, campaigns, etc. I often see people default to creating and launching new brands for these new initiatives, which I believe can be a mistake. Here’s why…
The Founder of Predictive Donor Modeling
Peter Wylie: The Founder of Data Mining & Modeling in Higher Education Fundraising
Reinventing “Annual” Giving
Do you want to start your next fiscal year at $0, or would you rather start the next fiscal year at 20% to 30% towards your annual goal?